Healthspan Holistic

Site Audit

healthspanholistic.com • Shopify • Longevity / supplement e-commerce

Overall
67/100
Needs work
UX/Nav
58/100
Overloaded
SEO
52/100
Critical gaps
CRO
63/100
Leaking
Content
78/100
Strong base
Trust
81/100
High reviews
Brand
74/100
Clear niche
Technical
70/100
Minor issues

SEO Breakdown Scores

Meta descriptions
65
OG / Social tags
30
Page titles
55
Structured data
40
Content depth
72
Internal linking
60

Issues found

CRITICAL About Us page has wrong OG meta tags

The /pages/about-us page is serving InsideTracker's OG title and description ("Created in 2009 by health & longevity experts from Harvard, Tufts, and MIT…"). When shared on social media or WhatsApp, the About Us page previews as InsideTracker — a competitor-level confusion.

→ Fix: Edit Shopify theme's OG template for static pages to pull from the correct metafield, not a partner page's content block.
CRITICAL Founding date contradiction across pages

Homepage says "in 2019 I decided…" but About Us says "I started Healthspan Holistic in 2015." Google indexes both — this inconsistency reduces authority signals and could raise trust questions.

→ Fix: Standardize founding date across all pages. Decide: 2015 (founded), 2019 (serious optimization pivot). Tell both stories clearly.
WARNING Page title not brand-first

Homepage title is "Shop Holistic Professional Grade Supplements" — generic and Amazon-ish. The brand name only appears in the logo, not the <title> tag. Compare: Thorne, Fullscript, and similar brands lead with their name.

→ Fix: Change to "Healthspan Holistic | Professional Grade Supplements for Longevity"
WARNING No structured data (schema.org)

No Product, Review, Organization, or BreadcrumbList schema detected. This blocks rich snippets (star ratings, FAQs) from appearing in Google search — a major missed opportunity in a health supplement vertical where these drive CTR significantly.

→ Fix: Add Product schema on product pages, Review/AggregateRating schema (4.95 ★ from 3,897 reviews is gold), and Organization schema on homepage.
WARNING Keyword dilution from mega-nav

The nav lists 40+ supplement names, each as a separate /collections/ URL. Without unique content on each collection page, many of these are thin pages competing for the same intent and sending diluted signals.

→ Fix: Add 100–200 word category introductions to top collection pages. Consolidate thin collections that share overlapping intent.
GOOD Longevity News blog for organic SEO

A blog targeting longevity keywords is the right move for this audience. Long-form educational content compounds well for supplement e-commerce SEO.